In 2001, Lord Wedgwood - International Ambassador for Wedgwood China and Waterford Crystal, as well as a member of the British House of Lords - suffered a major heart attack while playing golf in Birmingham, Alabama, but an AED helped save his life. Following his recovery, Lord Wedgwood was inspired to give back to the community and formed the Lord Wedgwood Charity with Birmingham-based business leaders to help place Automatic External Defibrillators (AEDs) in high schools and community gathering places.
Our Mission To fight sudden cardiac arrest, which claims more than 250,000 lives per year, and to raise awareness about the need for public access of defibrillation and hemorrhage control in the community.
Our Purpose: To raise funds in order to organize and participate in pre screenings of young athletes, and to place AEDs and Bleed Control Kits in schools and community gathering places.
Our Vision: To make public access defibrillation, hemorrhage control kits, and pre-screening of young athletes the standard, not the exception, and to help drastically reduce the number of cardiac and bleeding deaths in schools and gathering places.